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TestimonialsVideo testimonials

What this campaign type does

A video testimonial collects a recorded video response from a customer in exchange for an optional reward. Each campaign supports exactly one video testimonial setup, located in the Strategy tab under the Testimonials category alongside the text testimonial.

The marketer writes the prompt and optional guidance. The submitter sees a guided collection page that captures a star rating, a name, an email, and a video recording made directly in the browser. Approved videos land in the Proof Library automatically.

Use this guide when setting up a new campaign’s video testimonial or adjusting an existing one.

Setup fields

Open a campaign, go to the Strategy tab, and select the Testimonials category. In the left panel pick Video Testimonial. The right panel holds the form. The fields, top to bottom, are:

  1. Display Heading: the heading the customer sees on the collection page.
  2. Question Shown to Users: the main prompt the customer answers in their recording.
  3. Detailed Questions (optional): a multi-line text area for sub-prompts the customer can think through while recording. Each non-empty line becomes one bullet on the collection page. Empty is a valid configuration.
  4. Reward Configuration: the same reward type and value pattern used elsewhere in the campaign.

The video testimonial does not have character limits, since the response is a recording rather than text. It can be activated or paused independently of the text testimonial on the same campaign.

A filled-in Video Testimonial setup panel so marketers see exactly where each field sits

What submitters see

When a customer opens the campaign and picks the video path, they move through these screens:

  1. Star rating, name, and email. All three are required before the video flow starts.
  2. Main question and bullet guidance. The configured prompt is displayed prominently. If Detailed Questions has any non-empty lines, they appear as a “Try answering” bullet list.
  3. Permission prompt. The browser asks the submitter to allow camera and microphone access.
  4. Recording screen. Once permission is granted, the submitter sees a live preview and a record control. Recording starts and stops on their action.
  5. Review screen. After they stop, the submitter can play back the recording, retake it, or submit it.
  6. Submit. When they confirm, the video is uploaded and the submission enters the review queue.

The submitter cannot submit until the rating, name, email, and a recorded video are all present.

Permission and device requirements

The video flow needs camera and microphone access in the browser. Submitters should be told:

  • They must allow both camera and microphone when the browser prompts them.
  • If they deny permission, the recording screen cannot start. They need to grant permission in their browser settings and reload the collection page.
  • A working microphone and a camera-capable device are required. Devices without either cannot complete the video path and should use the text path instead.

The collection page handles permission denial by surfacing a clear message rather than failing silently.

Recording length and quality expectations

The PRD does not set a hard recording duration cap, so describe expectations rather than absolute limits:

  • Keep the recording focused on the main question and the guidance bullets.
  • Aim for clear audio: quiet room, no background noise where possible.
  • Frame the camera so the speaker’s face is visible.
  • A retake is always available before submitting, so the first attempt does not have to be perfect.

Marketers can communicate these expectations to customers in the email or message that links them to the collection page.

Validation and fallback

A new video testimonial submission must pass all of the following before it can be sent for review:

  • Star rating is present and between 1 and 5.
  • Submitter name is not empty.
  • Submitter email is not empty.
  • A recording has been completed and reviewed.

If camera or microphone permission is denied, or no recording is completed, the submit action stays disabled. Submitters who cannot record video on their current device should be guided to the text testimonial path on the same campaign instead.

Preview and test

Before a campaign goes live, walk through the video path yourself:

  1. Open the campaign’s public collection URL on a device with a working camera and microphone.
  2. Pick the video testimonial option.
  3. Grant permission when the browser prompts.
  4. Record a short test answer.
  5. Use Retake to confirm the retake flow works.
  6. Submit the final take.
  7. Confirm the bullets under the main question match what you typed in Detailed Questions.

Test submissions go through the same review queue as real ones, so reject them after confirming the configuration.

Where video testimonials show up after submission

After a submitter sends a video testimonial, it appears in the campaign’s submissions list as a pending item. From there:

  • A reviewer opens the submission detail view, which shows the star rating, submitter name, email, date, and an embedded player for the recording.
  • Once approved, the video moves into the Proof Library on the next load.
  • In the Proof Library, the video testimonial card shows a thumbnail with a play affordance, the duration when available, the campaign, submitter, approval date, and the star rating. Clicking the preview opens playback in a dedicated dialog. Video cards also support downloading the video.

Rejected submissions stay on the campaign and do not appear in the Proof Library.

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TestimonialsText testimonials