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Social Advocacy

Social Advocacy

Audience: Marketers, admins, and submitters

Social advocacy in HighAdvocacy covers two reward categories on three platforms (LinkedIn, X, and Reddit). You decide whether you want submitters to write a post about you, engage with an existing post or page (or both), and what reward each path is worth.

The setup is structured so a marketer can run a campaign with a single action (“just like our launch announcement”) or bundle multiple actions for one larger reward (“reshare + like + comment + follow our company page”) without managing four separate rewards.

Compare write-a-post, single engagement, and bundled engagement, and what each one is good for.

Campaign types

What proof each action requires (URL, screenshot, or both) and how to review bundled submissions.

Proof requirements and review

The two reward categories

CategoryWhat it isEngagement actions
Write a PostSubmitter creates original content using your topic prompt and required mentions or hashtags.n/a
EngagementSubmitter performs one or more interactions with an existing post or page.Reshare, Like, Comment, Follow (platform-dependent)

Engagement is the same configuration whether you want one action or four: you tick the actions you want and set one reward for the whole thing.

How rewards behave

  • All new rewards start with the toggle off. You enable each one when you are ready for it to be visible to submitters. This prevents accidentally publishing an incomplete reward.
  • Engagement actions are unchecked by default. You explicitly pick which actions are required.
  • Engagement needs at least one action. A save with zero actions is blocked.
  • Adding a reward does not auto-enable the platform. The platform toggle is separate. Deleting all rewards on a platform disables it.
  • Reward type and label. Credits, Discount (%), Cash ($), Gift Card ($), or Custom. The amount-field label updates to match (“Credits”, “Discount %”, “Amount ($)”, “Value ($)”, or “Value”) so submitters and reviewers always know what unit is being used. See Rewards.

Platform support

PlatformReshareLikeCommentFollow
LinkedInRepostLikeCommentFollow Page
XRepostLikeReplyFollow
Redditn/aUpvoteCommentn/a

Reddit only supports Upvote and Comment. The reshare and follow controls are not rendered for Reddit campaigns.

What submitters do

For each social reward they pick:

  • Write a Post. They see your topic prompt and any required mentions or hashtags to copy. They click “Open Company Page” if they need to grab the @mention, then “Create Post” to open the platform’s compose screen. They post, return, and submit the post URL plus a screenshot.
  • Single engagement. They see the action instruction, open the post or page, do the action, and upload a screenshot. Reshare and comment also need a URL pointing to the resulting repost or comment.
  • Bundled engagement. They see a checklist of every required action, complete them all, then upload one or more screenshots through a multi-upload gallery and provide the URLs that the enabled actions require.

The full proof matrix is in Proof requirements and review.

Last updated on
Proof metadata and statusesCampaign types