The three social advocacy types

HighAdvocacy social advocacy has two reward categories you configure in the builder (Write a Post and Engagement) which produce three distinct submitter experiences:

• Write a Post. Submitter creates an original post on LinkedIn, X, or Reddit using your topic prompt, mentions, and hashtags.
• Single Engagement. Submitter performs one action (Reshare, Like, Comment, or Follow) on an existing post or page.
• Bundled Engagement. Submitter performs two to four actions on the same post or page for one combined reward.

The Engagement category covers both Single and Bundled. The number of action checkboxes ticked decides which experience the submitter sees: one checked action gives them a single-action page, two to four gives them a checklist.

Engagement needs at least one action enabled. Saving an engagement reward with zero actions is blocked.

Write a Post

Use this when you want net-new content on your behalf: a customer story, a feature highlight, a launch reaction. The submitter writes the post themselves; you guide what they post about.

What the submitter does:

1. Reads your topic prompt.
2. Copies the @mention and any required hashtags from the page.
3. Clicks Open Company Page to grab the @mention, then Create Post on [Platform] to open the platform’s compose screen.
4. Writes and publishes the post.
5. Returns to HighAdvocacy and submits the post URL plus a screenshot.

What you configure on the reward:

• Display title and topic/prompt the submitter sees.
• Company page URL (used for the @mention).
• Required hashtags (optional).
• Reward type and amount.

Proof required: post URL and one screenshot.

If you do not provide a company page URL, only the Create Post CTA shows on the submitter page.

Single Engagement

Use this when one quick action is enough: a like on an announcement, a follow on the company page, a reshare of a launch post. Low effort for the submitter, low reward.

What the submitter does:

1. Sees a single instruction (for example, “Like this post”).
2. Clicks Open Post on [Platform].
3. Performs the action.
4. Returns and uploads a screenshot. If the action is Reshare or Comment, they also paste the resulting URL.

What you configure: the post URL (for Reshare, Like, Comment) or the page URL (for Follow), one ticked action, and a reward.

Proof required:

• Like, Follow: one screenshot.
• Reshare: one screenshot plus the reshare URL.
• Comment: one screenshot plus the comment URL.

Bundled Engagement

Use this when one action alone is not enough: a launch you want lift on, a Product Hunt push, a customer spotlight you want amplified. The submitter does two to four actions on the same post or page and gets one larger reward.

What the submitter does:

1. Sees a checklist of every required action.
2. Opens the post (and the company page, if Follow is part of the bundle).
3. Completes every checked action.
4. Uploads one or more screenshots through a multi-upload gallery.
5. Pastes any URLs the enabled actions require.

What you configure: the post URL, the company page URL if Follow is ticked, two to four ticked actions, and one reward for the bundle.

Proof required:

• Screenshots: one or more (multi-upload).
• Reshare URL: required if Reshare is ticked.
• Comment URL: required if Comment is ticked.
• Like and Follow do not need URLs. The screenshot is the proof.

Reshare’s URL field is reused as the post URL for Like and Comment. Follow uses its own page URL.

Choosing the right type for your goal

Bundled engagement gets you more depth per submitter; single engagement gets you more submitters per reward. Most launch campaigns use a mix. See the index for example configurations.

Configuring rewards per type

Each reward (write-a-post, single, or bundled) has its own reward configuration: type, label, and amount. Reward type drives the field label and the way the value displays on the submitter card and in the Submissions table.

All new reward rows start with their toggle off. You enable each one when the configuration is ready to be visible to submitters. This is how you avoid publishing half-built rewards.

Adding a reward does not auto-enable the platform. The platform toggle is separate. Deleting all rewards on a platform disables the platform.

What submitters see at the entry point of each type

Before submitters open a reward, they see a card on the reward-selection page. The badge on each card tells them what kind of effort to expect:

• Write a Post card shows a Write a Post badge with the reward amount.
• Single Engagement card shows the action name as the badge: Like, Repost, Comment, or Follow.
• Bundled Engagement card shows a generic Engagement badge. The checklist appears once they open the card.

The reward amount and label are visible on the card so submitters know what they earn before they start.

Platform support per type

Reddit only supports Upvote and Comment. Reshare and Follow controls are not rendered on Reddit engagement rewards, so a Reddit bundle can have at most two actions.

On X, post content has a 280-character limit. Reviewers should account for that when checking write-a-post submissions on X.

Related docs

• Proof requirements and review
• Social Advocacy overview
• Rewards