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Getting StartedWhat HighAdvocacy does

What HighAdvocacy does

HighAdvocacy is a customer advocacy platform for B2B SaaS teams. It helps you ask happy customers for proof (reviews on G2 and other platforms, video and text testimonials, and social posts) and then turns that proof into something you can reuse.

The product is built around two roles and one core flow.

The two roles

  • Marketers and admins set up campaigns, configure rewards and email notifications, invite teammates, and verify submissions as they come in.
  • Submitters are the customers you ask. They open a campaign through a widget on your product or a hosted webpage link, follow a guided flow, and submit proof. They never see your admin surfaces.

Workspace access is split into three roles: Owner, Admin, and Member. Owner is account-level (one per account, transferable). Admin and Member are workspace-level. See Roles and permissions for the full matrix.

Core product areas

  • Campaigns. A campaign packages a request (write a G2 review, record a video testimonial, share a post on LinkedIn) together with target platforms, rewards, and the surfaces it runs on. One campaign can run as both an embedded widget and a hosted webpage; you do not pick a “campaign type” up front. See Campaigns.
  • Review and proof collection. A guided 3-step submitter flow: pick a platform, write with AI assist, then submit proof (URL or screenshot). Covers 14 review and social platforms out of the box. See Review & Proof Collection.
  • Testimonials. Each campaign supports one video testimonial setup and one text testimonial setup, both with display heading, main question, optional detailed sub-questions, star rating, and submitter name. See Testimonials.
  • Social advocacy. Two reward categories: write a post, or perform engagement actions (reshare, like, comment, follow). Engagement can be a single action or a bundle. Supports LinkedIn, X, and Reddit. See Social Advocacy.
  • Proof Library. One destination for all approved proof across campaigns. Filter by type, campaign, and date. Copy text quotes, download videos, or open reviews on the source platform. See Proof Library.
  • Rewards. Credits, discount, cash, gift card, or custom. Reward details are snapshotted at submission time, so editing a reward on a live campaign never changes what existing submitters were promised. See Rewards.
  • Notifications and alerts. Submitters get co-branded status emails. Your team can receive alerts in Slack, Microsoft Teams, Discord, Zapier, or a custom webhook, plus team email alerts. See Notifications & Alerts.
  • Analytics. Campaign-level impressions, unique visitors, repeat visitors, and conversion timing, plus per-platform selection and verification metrics. See Analytics.

A typical end-to-end flow

  1. A marketer creates a campaign, picks platforms, sets up rewards, and publishes.
  2. The campaign goes live as a widget on the product, a hosted webpage, or both.
  3. A submitter opens the campaign, picks a platform, uses AI assist or writes from scratch, posts to the external platform, then comes back and submits a URL or screenshot as proof.
  4. The submitter receives a “submission received” email. The marketer’s team gets an alert in Slack or email.
  5. A marketer or admin reviews the submission and approves or rejects it. The submitter gets an approval or rejection email.
  6. Approved proof appears automatically in the Proof Library, ready for sales and marketing to reuse.
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Getting StartedFirst workspace setup