Proof rules per type

Proof requirements depend on which of the three submitter experiences a reward produces. The number of files and URLs is fixed by the action set, not by the platform.

Write a Post

The submitter creates an original post on LinkedIn, X, or Reddit. They submit:

• The post URL.
• One screenshot of the published post.

The screenshot should show the post on the platform with the mentions and hashtags you required. If you provided a company page URL, the post should include the @mention.

Single Engagement

The submitter performs one action. The proof depends on which action:

• Like. One screenshot showing the liked state.
• Follow. One screenshot showing the Following state on the company page.
• Reshare. One screenshot of the repost plus the URL of the repost itself.
• Comment. One screenshot of the comment plus the URL of the comment.

Bundled Engagement

The submitter performs two to four actions for one combined reward. The proof block looks different from single engagement:

• A multi-upload screenshot gallery accepts more than one image. The submitter uploads enough screenshots to show every checked action was completed.
• Only Reshare and Comment require URLs. Like and Follow are verified by screenshot only.
• Reshare and Comment URLs are required only if those actions are part of the bundle.

The submitter does not need to upload one screenshot per action. They can combine actions into fewer screenshots: what matters is that every required action is visible.

URL vs screenshot requirements per action

Each engagement action has a specific proof signature. This stays the same whether the action lives in a single or bundled reward.

In bundled engagement, the original post URL is provided once on the reward by the marketer and is reused as the destination for Reshare, Like, and Comment. Follow uses its own company page URL. Submitters only paste URLs for the artifacts they produce (their repost, their comment).

X 280-character limit

X enforces a 280-character limit on post content. Write-a-post submissions on X must fit within that limit including your required mentions and hashtags. When you set up a Write a Post reward for X, draft the prompt so the submitter has enough room for their own words inside the character budget.

Reviewers checking X write-a-post submissions should confirm the post URL opens to a public X post and that any required mentions and hashtags are present within the 280-character body.

Reviewer guidance

When you open a submission in the review queue, work through three questions in order.

1. Does the action match the experience type?

• Write a Post: the submitted URL opens to an original post by the submitter (not a like, reshare, or comment on someone else’s post).
• Single Engagement: the screenshot and URL match the one action that was configured. A submitter cannot pick the action: if a Like reward returns a comment, it does not qualify.
• Bundled Engagement: every action checked on the reward is visible across the uploaded screenshots and URLs.

2. Is the proof complete?

• Required URLs are present and open to the correct artifact (post, repost, or comment) on the right platform.
• Screenshots show the action state clearly: the like is registered, the Following state is on, the comment is published, the repost exists.
• For bundled engagement, every checked action is represented somewhere across the uploaded screenshots.

3. Was the rewardable action actually completed?

• Write a Post: the post is live, includes your required mentions and hashtags, and reads as the submitter’s own content.
• Engagement: the action was performed by the submitter, not staged, and is still live at review time.

Reviewers can navigate the bundled-submission screenshot carousel with the Previous and Next controls. Submitted URLs have an Open control to verify externally.

Common rejection reasons

Use a short, specific reason in the rejection note so the submitter can fix and resubmit if you allow it.

• Missing screenshot for an enabled action (bundled).
• Missing Reshare URL when Reshare was required.
• Missing Comment URL when Comment was required.
• URL opens to a different post, profile, or comment than the one configured on the reward.
• Write-a-post submission does not contain the required mentions or hashtags.
• Write-a-post submission on X exceeds the 280-character limit on the post body, or is unreadable in the URL.
• Screenshot is cropped, illegible, or does not show the action state (no visible Like, no Following state, no posted comment).
• Submitter performed a different action than the reward requested (for example, a like submitted for a Comment reward).

Platform-specific behavior notes

Action labels vary by platform but proof rules do not.

• LinkedIn. Repost URLs go to the reposted item on the submitter’s profile. Comment URLs go to the comment thread anchor. Follow proof is a screenshot of the company page with the Following state.
• X. Repost URLs go to the submitter’s repost. Reply URLs go to the reply tweet. The 280-character limit applies to write-a-post submissions on X.
• Reddit. Reddit engagement rewards only render Upvote and Comment checkboxes. Reshare and Follow do not apply. A bundled Reddit engagement reward can have at most two actions.

Related docs

• Campaign types
• Social Advocacy overview
• Rewards