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Campaigns

Campaigns

Audience: Marketers and admins

A campaign is the unit that packages an ask: which platforms you want proof from, what reward you are offering, and how the campaign reaches your customers. You configure strategy and rewards once, then decide where to distribute.

HighAdvocacy does not use a campaign-type picker. Every campaign can run on two channels (an embedded widget in your product and a hosted webpage on HighAdvocacy’s domain) and you toggle each channel on or off independently. As long as one channel is on, the campaign can go live.

Compare the two distribution channels and decide which combination fits your use case.

Widget vs webpage campaigns

The three-step creation flow, the campaign list view, and how to duplicate, pause, or edit a live campaign.

Create and manage campaigns

How campaign setup is organized

Campaign creation uses a three-step progressive flow:

  1. Strategy & Rewards: pick the platforms you want proof on, configure rewards for each, and write the campaign-level AI Assist goal if you want AI-drafted reviews.
  2. Design: set the shared branding (logo, brand name, primary color) and any webpage-specific copy (hero title, hero subtitle). Branding is shared across both channels so you do not configure it twice.
  3. Distribution & Install: toggle widget and webpage on or off, copy the widget install code, and copy the hosted webpage URL.

After a campaign is created, channel toggles move to the campaign header so you can flip them on or off without going back into the full edit flow.

Channel defaults and rules

  • New campaigns default to both channels on (widget on, webpage on).
  • At least one channel must be on for a campaign to be active. Both off blocks activation.
  • One hosted webpage URL per campaign. The URL is generated once, stays stable across edits and enable/disable, and is noindex by default. URL regeneration is not supported.
  • Disabled webpage shows a branded unavailable-state page (not a 404).
  • Widget and webpage share one backend submission pipeline. Submissions from both channels appear in the same submissions table with a source marker so you can filter by All, Widget, or Webpage.

Permissions

Owners and Admins can create, edit, and enable or disable campaigns. Members cannot. Campaign deletion is not available in this version. Pause campaigns by turning both channels off instead. See Roles and permissions for the full matrix.

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